PR Newswire believed that Norman Pattiz, the owner of PodcastOne, had decided to conduct a thorough study regarding the audience reception of advertisement. He had tested advertisement from five different product categories and had users take an optional survey. The results of the study were overwhelmingly positive.
The amount of brand recognition reaction amongst listeners increased from 7% to a massive 60%. Financial services especially had the most amount of listener recognition. Automobile advertisement had also done very well.
Edison Research was the company responsible for overseeing the survey. Their trial lasted over 6 weeks at the end of 2016. The surveys were given before and after the advertisement. All advertisements were shown to increase the desire of the listeners to make a purchase significantly.Even smaller brands were well received in this experiment. They have had large clients including AMC Theatres, Disney, and Google.
Edison research is one of the most popular social and marketing think tanks in the world. They provide market research using both in person and online surveys to map out market trends. They are also used for exit polling of political campaigns for the largest news outlets.
Norman Pattiz is the founder and CEO of PodcastOne. This podcast company is now one of the largest providers on the internet. He has brought over 40 years of radio experience over to the innovative company. He had previously owned Westwood One, which was the largest provider of sports and talks radio channels. His previous companies had provided radio coverage for NBC radio networks, CBS News, CNN radio and much more. HIs life’s work had put him in the National Radio Hall of Fame.
Pattiz was also responsible for the Courtside Entertainment Group. This was a project that aimed to increase the capabilities of the radio-on-demand industry.
PodcastOne was finally launched by Norman in 2012. This company combined the experience from his previous company into a new online startup. Adam Carolla, Shaquille O’Neal, Steve Austin, Dan Patrick, Heather Dubrow, Larry King and other celebrities have made their way onto the website. There are over 200 shows on the website that have popular hosts.
It may be a surprise that Norman had also held a high government position. Both George Bush and Bill Clinton favored him for the position as one of the Broadcasting Board of Governors. He had overseen all non-military radio broadcasts that the government had created. He also worked on a number of experimental projects directly for the federal government.
Learn more about Norman Pattiz: http://regents.universityofcalifornia.edu/about/members-and-advisors/bios/norman-pattiz.html