A recent press release was made by CP + B indicating that the company would be changing its leadership. During the press release, the chairman and co-founder of the company, Chuck Porter announced that Lori Senecal, the Chief Executive Officer would be retiring later in the year. More details can be found on LinkedIn.
Lori Senecal joined CP + B in the year2015, working as the CEO of the company. However, he had bbeen working for MDC Partners as the network’s president and CEO and her great work was recognized earning her the position of CEO of the CP+ B agency. Under her leadership the company has grown to earn business opportunities with some of the most coveted clients. In the two years that Lori Senecal has been working as the agency’s CEO, CP+B managed to take American Airlines Account away from TM Advertising Agency, and note that this agency had handled American Airlines for the past 25 years. Other than American Airlines, Lori Senecal has led CP+B to closing deals with international brands such as PayPal and Hershey.
Her notable achievements at CP+ B have gotten her to be highly favored by her employers. They truly believe that she was the perfect leader for the position. But, even while she has to retire, she is partnering with CP+B partners to mold the future leader of the company. As at now, the company is looking to mold Danielle Aldrich. Senecal is the current president of CP+B West, following a promotion from CP+B director. With her new role, she now oversees CP+B Boulder and CP+B Los Angeles.
Prior to joining CP+B, Lori Senecal worked for KBS. She joined the company during a period when the company was fast approaching its bottom line. The investors were exiting and so were the employees and the clients. But still, Lori Senecal had hoped that the company’s former glory could be restored. She initially had a very hard job trying to convince employees and clients to stick with the company but she succeeded. During her reign, she managed to grow the company from just 250 employees to over 900 employees.